By drawing down carbon from the atmosphere, nature is our ally to defend ourselves from planet breakdown. Initiatives to recover forests, peat bogs, salt marshes and the seabed are very good but it takes many years to have a positive CO2 impact on the planet. Meanwhile companies have to quickly design out waste like waiting time, overproduction, defects, overprocessing, motion and inefficient transportation paths from their operations. Why ? Because all those activities are generating CO2! Inefficient operations generate a lot of waste that has a negative impact on the planet and the price of the products we buy. Yes, waste is a cost that the end customer needs to pay. At the end being efficient is good for everyone.